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AVCE Travel & Tourism

Created to support the AVCE Travel & Tourism qualification, this Interactive Course Guide links into the full Travel & Tourism Digital Library. Thus users have access to detailed data on every country in Europe as well as a range of non-European countries, and a wealth of information from UK tourist boards, both regional and national.

The guide follows the AVCE topics as follows:

Units are broken down into several topics, each of up to several pages, which link students directly to relevant library resources. The user has full access to the whole library, complete with the more traditional search engine and drill-down navigation.

In this way, the guide acts as a sort of librarian, pointing users to the right sections and giving examples of specific relevant resources whilst giving them free rein to research the whole collection.

Each unit also includes a dozen or so multiple-choice questions intended for self-testing, to reinforce the key points covered and flesh out the theory with examples.

Incorporates the following Digital Libraries:

CHECK LIST
Level supported: 3
Period covered: whole year
Multiple-choice self-tests: yes
VLE-compatible: yes
Accessibility: Level AAA
Updated: continuously
Full library access: yes
Search engine: full
Drill-down navigation: yes
Discounts available: yes

TOPICS COVERED
Unit 1

What Travel & Tourism Means
The History of Travel & Tourism
Industrial Structure - Key Features
Scale & Importance to UK Economy
Employment Opportunities - Career Aims
Unit 2
Agents of Tourism Development
Objectives of Tourism Development
Impacts of Tourism Development
Case Studies in Tourism Development
Unit 3
Background & Statistical Information
Continental European Destinations
Long-Haul Destinations
Unit 4
Tourist Board Roles
Marketing UK Destinations
Marketing Overseas Destinations
Marketing Industry Sectors
Marketing Concepts
Unit 5
Customer Service
Unit 6
Tourism in Action
RESOURCE STATISTICS
Total size: 163MB
Documents: 1934
External links: 911
Tables: 1179
Graphs: 592
Charts: 94
Maps: 394